english german arabic turkish

Turkish Airlines keeps crown as Turkey’s most valuable brand

Leading valuation and strategy consultancy unveils ranking of Turkey's 100 most valuable brands for 2021.

NEWS IN ENGLISH 09.06.2021, 18:28 10.06.2021, 13:00 Pelin Su Tamer
40
Turkish Airlines keeps crown as Turkey’s most valuable brand
banner24

National flag carrier Turkish Airlines was once again named the country's most valuable brand for 2021, according to a survey by a leading independent valuation and strategy consultancy released Wednesday.

The airline led the list of Top 100 Turkish Brands 2021 for the fifth time in a row with a brand value of $1.61 billion, down 18.7% from last year amid the COVID-19 pandemic, the Brand Finance survey showed.

Appliance giant Arcelik followed with 24.6% year-on-year value growth to $1.59 billion in 2021.

Raising its brand value 25.3% to over $1.19 billion, private lender Isbank climbed five places this year to rank third.

Rounding out the top 10 were private lender Garanti BBVA ($1.19 billion), telecommunications giant Turkcell ($1.06 billion), state lender Ziraat Bank ($952 million), private lenders Akbank ($917 million), and Yapi Kredi ($836 million), GSM company Turk Telekom ($789 billion), and automaker Ford Otosan ($787 million).

Commenting on the survey results, Turkish Airlines CEO Ilker Ayci said: “We are proud to continue our success story of the previous years during the pandemic and being ‘Turkey’s Most Valuable Brand’ once again."

The airline will work to score new achievements for its brand, he vowed.

Having calculated brands’ financial worth for over 20 years, Brand Finance now values 5,000 brands every year.

Established in 1933 with a fleet of five aircraft, Turkish Airlines currently boasts a fleet of 367 (passenger and cargo) aircraft flying to 323 worldwide destinations, including 273 international and 50 domestic.

Yorumlar (0)
banner28
23
parçalı az bulutlu
Günün Anketi Tümü
Kıbrıslı Türk olarak Kıbrıs 'da hangi çözüm modelini istiyortsunuz?
Kıbrıslı Türk olarak Kıbrıs 'da hangi çözüm modelini istiyortsunuz?
Puan Durumu
Takımlar O P
1. Beşiktaş 40 84
2. Galatasaray 40 84
3. Fenerbahçe 40 82
4. Trabzonspor 40 71
5. Sivasspor 40 65
6. Hatayspor 40 61
7. Alanyaspor 40 60
8. Karagümrük 40 60
9. Gaziantep FK 40 58
10. Göztepe 40 51
11. Konyaspor 40 50
12. Başakşehir 40 48
13. Rizespor 40 48
14. Kasımpaşa 40 46
15. Malatyaspor 40 45
16. Antalyaspor 40 44
17. Kayserispor 40 41
18. Erzurumspor 40 40
19. Ankaragücü 40 38
20. Gençlerbirliği 40 38
21. Denizlispor 40 28
Takımlar O P
1. Adana Demirspor 34 70
2. Giresunspor 34 70
3. Samsunspor 34 70
4. İstanbulspor 34 64
5. Altay 34 63
6. Altınordu 34 60
7. Ankara Keçiörengücü 34 58
8. Ümraniye 34 51
9. Tuzlaspor 34 47
10. Bursaspor 34 46
11. Bandırmaspor 34 42
12. Boluspor 34 42
13. Balıkesirspor 34 35
14. Adanaspor 34 34
15. Menemenspor 34 34
16. Akhisar Bld.Spor 34 30
17. Ankaraspor 34 26
18. Eskişehirspor 34 8
Takımlar O P
1. Man City 38 86
2. M. United 38 74
3. Liverpool 38 69
4. Chelsea 38 67
5. Leicester City 38 66
6. West Ham 38 65
7. Tottenham 38 62
8. Arsenal 38 61
9. Leeds United 38 59
10. Everton 38 59
11. Aston Villa 38 55
12. Newcastle 38 45
13. Wolverhampton 38 45
14. Crystal Palace 38 44
15. Southampton 38 43
16. Brighton 38 41
17. Burnley 38 39
18. Fulham 38 28
19. West Bromwich 38 26
20. Sheffield United 38 23
Takımlar O P
1. Atletico Madrid 38 86
2. Real Madrid 38 84
3. Barcelona 38 79
4. Sevilla 38 77
5. Real Sociedad 38 62
6. Real Betis 38 61
7. Villarreal 38 58
8. Celta de Vigo 38 53
9. Granada 38 46
10. Athletic Bilbao 38 46
11. Osasuna 38 44
12. Cádiz 38 44
13. Valencia 38 43
14. Levante 38 41
15. Getafe 38 38
16. Deportivo Alaves 38 38
17. Elche 38 36
18. Huesca 38 34
19. Real Valladolid 38 31
20. Eibar 38 30
banner30