Turkish Airlines keeps crown as Turkey’s most valuable brand

Leading valuation and strategy consultancy unveils ranking of Turkey's 100 most valuable brands for 2021.

NEWS IN ENGLISH 09.06.2021, 18:28 10.06.2021, 13:00 Pelin Su Tamer

National flag carrier Turkish Airlines was once again named the country's most valuable brand for 2021, according to a survey by a leading independent valuation and strategy consultancy released Wednesday.

The airline led the list of Top 100 Turkish Brands 2021 for the fifth time in a row with a brand value of $1.61 billion, down 18.7% from last year amid the COVID-19 pandemic, the Brand Finance survey showed.

Appliance giant Arcelik followed with 24.6% year-on-year value growth to $1.59 billion in 2021.

Raising its brand value 25.3% to over $1.19 billion, private lender Isbank climbed five places this year to rank third.

Rounding out the top 10 were private lender Garanti BBVA ($1.19 billion), telecommunications giant Turkcell ($1.06 billion), state lender Ziraat Bank ($952 million), private lenders Akbank ($917 million), and Yapi Kredi ($836 million), GSM company Turk Telekom ($789 billion), and automaker Ford Otosan ($787 million).

Commenting on the survey results, Turkish Airlines CEO Ilker Ayci said: “We are proud to continue our success story of the previous years during the pandemic and being ‘Turkey’s Most Valuable Brand’ once again."

The airline will work to score new achievements for its brand, he vowed.

Having calculated brands’ financial worth for over 20 years, Brand Finance now values 5,000 brands every year.

Established in 1933 with a fleet of five aircraft, Turkish Airlines currently boasts a fleet of 367 (passenger and cargo) aircraft flying to 323 worldwide destinations, including 273 international and 50 domestic.

Türkiye Cumhuriyeti'nde 14 Mayıs 2023'de yapılacak Cumhurbaşkanlığı seçimini kim kazanır?

Tümü

Takımlar	O	P
1. Galatasaray	38	102
2. Fenerbahçe	38	99
3. Trabzonspor	38	67
4. Başakşehir	38	61
5. Kasımpasa	38	56
6. Beşiktaş	38	56
7. Sivasspor	38	54
8. Alanyaspor	38	52
9. Rizespor	38	50
10. Antalyaspor	38	49
11. Gaziantep FK	38	44
12. A.Demirspor	38	44
13. Samsunspor	38	43
14. Kayserispor	38	42
15. Hatayspor	38	41
16. Konyaspor	38	41
17. Ankaragücü	38	40
18. Karagümrük	38	40
19. Pendikspor	38	37
20. İstanbulspor	38	16

Takımlar	O	P
1. Eyüpspor	34	75
2. Göztepe	34	70
3. Sakaryaspor	34	60
4. Bodrumspor	34	57
5. Ahlatçı Çorum FK	34	56
6. Kocaelispor	34	55
7. Boluspor	34	53
8. Gençlerbirliği	34	51
9. Bandırmaspor	34	50
10. Erzurumspor	34	44
11. Ümraniye	34	43
12. Manisa FK	34	40
13. Keçiörengücü	34	40
14. Adanaspor	34	39
15. Şanlıurfaspor	34	38
16. Tuzlaspor	34	38
17. Altay	34	10
18. Giresunspor	34	7

Takımlar	O	P
1. M.City	38	91
2. Arsenal	38	89
3. Liverpool	38	82
4. Aston Villa	38	68
5. Tottenham	38	66
6. Chelsea	38	63
7. Newcastle	38	60
8. M. United	38	60
9. West Ham United	38	52
10. Crystal Palace	38	49
11. Brighton	38	48
12. Bournemouth	38	48
13. Fulham	38	47
14. Wolves	38	46
15. Everton	38	40
16. Brentford	38	39
17. Nottingham Forest	38	32
18. Luton Town	38	26
19. Burnley	38	24
20. Sheffield United	38	16

Takımlar	O	P
1. Real Madrid	38	95
2. Barcelona	38	85
3. Girona	38	81
4. Atletico Madrid	38	76
5. Athletic Bilbao	38	68
6. Real Sociedad	38	60
7. Real Betis	38	57
8. Villarreal	38	53
9. Valencia	38	49
10. Deportivo Alaves	38	46
11. Osasuna	38	45
12. Getafe	38	43
13. Celta Vigo	38	41
14. Sevilla	38	41
15. Mallorca	38	40
16. Las Palmas	38	40
17. Rayo Vallecano	38	38
18. Cadiz	38	33
19. Almeria	38	21
20. Granada	38	21