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Turkish Airlines keeps crown as Turkey’s most valuable brand

Leading valuation and strategy consultancy unveils ranking of Turkey's 100 most valuable brands for 2021.

NEWS IN ENGLISH 09.06.2021, 18:28 10.06.2021, 13:00 Pelin Su Tamer
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Turkish Airlines keeps crown as Turkey’s most valuable brand

National flag carrier Turkish Airlines was once again named the country's most valuable brand for 2021, according to a survey by a leading independent valuation and strategy consultancy released Wednesday.

The airline led the list of Top 100 Turkish Brands 2021 for the fifth time in a row with a brand value of $1.61 billion, down 18.7% from last year amid the COVID-19 pandemic, the Brand Finance survey showed.

Appliance giant Arcelik followed with 24.6% year-on-year value growth to $1.59 billion in 2021.

Raising its brand value 25.3% to over $1.19 billion, private lender Isbank climbed five places this year to rank third.

Rounding out the top 10 were private lender Garanti BBVA ($1.19 billion), telecommunications giant Turkcell ($1.06 billion), state lender Ziraat Bank ($952 million), private lenders Akbank ($917 million), and Yapi Kredi ($836 million), GSM company Turk Telekom ($789 billion), and automaker Ford Otosan ($787 million).

Commenting on the survey results, Turkish Airlines CEO Ilker Ayci said: “We are proud to continue our success story of the previous years during the pandemic and being ‘Turkey’s Most Valuable Brand’ once again."

The airline will work to score new achievements for its brand, he vowed.

Having calculated brands’ financial worth for over 20 years, Brand Finance now values 5,000 brands every year.

Established in 1933 with a fleet of five aircraft, Turkish Airlines currently boasts a fleet of 367 (passenger and cargo) aircraft flying to 323 worldwide destinations, including 273 international and 50 domestic.

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Takımlar O P
1. Trabzonspor 38 81
2. Fenerbahçe 38 73
3. Konyaspor 38 68
4. Başakşehir 38 65
5. Alanyaspor 38 64
6. Beşiktaş 38 59
7. Antalyaspor 38 59
8. Karagümrük 38 57
9. Adana Demirspor 38 55
10. Sivasspor 38 54
11. Kasımpaşa 38 53
12. Hatayspor 38 53
13. Galatasaray 38 52
14. Kayserispor 38 47
15. Gaziantep FK 38 46
16. Giresunspor 38 45
17. Rizespor 38 36
18. Altay 38 34
19. Göztepe 38 28
20. Ö.K Yeni Malatya 38 20
Takımlar O P
1. Ankaragücü 36 70
2. Ümraniye 36 70
3. Bandırmaspor 36 62
4. İstanbulspor 36 60
5. Erzurumspor 36 58
6. Eyüpspor 36 57
7. Samsunspor 36 51
8. Boluspor 36 50
9. Manisa Futbol Kulübü 36 49
10. Tuzlaspor 36 49
11. Denizlispor 36 49
12. Keçiörengücü 36 48
13. Gençlerbirliği 36 48
14. Altınordu 36 45
15. Adanaspor 36 45
16. Kocaelispor 36 44
17. Bursaspor 36 44
18. Menemen Belediyespor 36 38
19. Balıkesirspor 36 12
Takımlar O P
1. M.City 38 93
2. Liverpool 38 92
3. Chelsea 38 74
4. Tottenham 38 71
5. Arsenal 38 69
6. M. United 38 58
7. West Ham United 38 56
8. Leicester City 38 52
9. Brighton 38 51
10. Wolverhampton Wanderers 38 51
11. Newcastle 38 49
12. Crystal Palace 38 48
13. Brentford 38 46
14. Aston Villa 38 45
15. Southampton 38 40
16. Everton 38 39
17. Leeds United 38 38
18. Burnley 38 35
19. Watford 38 23
20. Norwich City 38 22
Takımlar O P
1. Real Madrid 38 86
2. Barcelona 38 73
3. Atletico Madrid 38 71
4. Sevilla 38 70
5. Real Betis 38 65
6. Real Sociedad 38 62
7. Villarreal 38 59
8. Athletic Bilbao 38 55
9. Valencia 38 48
10. Osasuna 38 47
11. Celta Vigo 38 46
12. Rayo Vallecano 38 42
13. Elche 38 42
14. Espanyol 38 42
15. Getafe 38 39
16. Mallorca 38 39
17. Cadiz 38 39
18. Granada 38 38
19. Levante 38 35
20. Deportivo Alaves 38 31