Turkish Airlines keeps crown as Turkey’s most valuable brand

Leading valuation and strategy consultancy unveils ranking of Turkey's 100 most valuable brands for 2021.

NEWS IN ENGLISH 09.06.2021, 18:28 10.06.2021, 13:00 Pelin Su Tamer

National flag carrier Turkish Airlines was once again named the country's most valuable brand for 2021, according to a survey by a leading independent valuation and strategy consultancy released Wednesday.

The airline led the list of Top 100 Turkish Brands 2021 for the fifth time in a row with a brand value of $1.61 billion, down 18.7% from last year amid the COVID-19 pandemic, the Brand Finance survey showed.

Appliance giant Arcelik followed with 24.6% year-on-year value growth to $1.59 billion in 2021.

Raising its brand value 25.3% to over $1.19 billion, private lender Isbank climbed five places this year to rank third.

Rounding out the top 10 were private lender Garanti BBVA ($1.19 billion), telecommunications giant Turkcell ($1.06 billion), state lender Ziraat Bank ($952 million), private lenders Akbank ($917 million), and Yapi Kredi ($836 million), GSM company Turk Telekom ($789 billion), and automaker Ford Otosan ($787 million).

Commenting on the survey results, Turkish Airlines CEO Ilker Ayci said: “We are proud to continue our success story of the previous years during the pandemic and being ‘Turkey’s Most Valuable Brand’ once again."

The airline will work to score new achievements for its brand, he vowed.

Having calculated brands’ financial worth for over 20 years, Brand Finance now values 5,000 brands every year.

Established in 1933 with a fleet of five aircraft, Turkish Airlines currently boasts a fleet of 367 (passenger and cargo) aircraft flying to 323 worldwide destinations, including 273 international and 50 domestic.

Türkiye Cumhuriyeti'nde 14 Mayıs 2023'de yapılacak Cumhurbaşkanlığı seçimini kim kazanır?

Tümü

Takımlar	O	P
1. Galatasaray	35	96
2. Fenerbahçe	35	90
3. Trabzonspor	35	58
4. Başakşehir	35	55
5. Beşiktaş	35	54
6. Alanyaspor	35	49
7. Kasımpasa	35	49
8. Rizespor	35	49
9. Sivasspor	35	48
10. Antalyaspor	35	45
11. A.Demirspor	35	44
12. Samsunspor	35	42
13. Kayserispor	35	41
14. Ankaragücü	35	39
15. Karagümrük	35	37
16. Konyaspor	35	37
17. Gaziantep FK	35	35
18. Hatayspor	35	34
19. Pendikspor	35	33
20. İstanbulspor	35	16

Takımlar	O	P
1. Eyüpspor	33	72
2. Göztepe	33	69
3. Sakaryaspor	33	57
4. Bodrumspor	33	56
5. Ahlatçı Çorum FK	33	56
6. Kocaelispor	33	55
7. Bandırmaspor	33	50
8. Boluspor	33	50
9. Gençlerbirliği	33	50
10. Erzurumspor	33	44
11. Manisa FK	33	40
12. Ümraniye	33	40
13. Keçiörengücü	33	39
14. Tuzlaspor	33	37
15. Adanaspor	33	36
16. Şanlıurfaspor	33	35
17. Altay	33	9
18. Giresunspor	33	7

Takımlar	O	P
1. Arsenal	36	83
2. M.City	35	82
3. Liverpool	36	78
4. Aston Villa	36	67
5. Tottenham	35	60
6. Newcastle	35	56
7. Chelsea	35	54
8. M. United	35	54
9. West Ham United	36	49
10. Bournemouth	36	48
11. Brighton	35	47
12. Wolves	36	46
13. Fulham	36	44
14. Crystal Palace	36	43
15. Everton	36	37
16. Brentford	36	36
17. Nottingham Forest	36	29
18. Luton Town	36	26
19. Burnley	36	24
20. Sheffield United	36	16

Takımlar	O	P
1. Real Madrid	34	87
2. Girona	34	74
3. Barcelona	34	73
4. Atletico Madrid	34	67
5. Athletic Bilbao	34	61
6. Real Sociedad	34	54
7. Real Betis	34	52
8. Valencia	34	47
9. Villarreal	34	45
10. Getafe	34	43
11. Deportivo Alaves	34	41
12. Sevilla	34	41
13. Osasuna	34	39
14. Las Palmas	34	37
15. Celta Vigo	34	34
16. Rayo Vallecano	34	34
17. Mallorca	34	32
18. Cadiz	34	26
19. Granada	34	21
20. Almeria	34	17